Brand Identity
Brand Guidelines
As part of our effort to create consistency with our look and message, we work to align our story, assets, and branding using guidelines specific to Porterville College.
These guidelines are important because they they help keep our communications consistent and clear. These elements define who we are as an organization and help us to communicate that with system-wide intent and purpose.
Our Brand Guidelines have been created to help tell distinct stories about Porterville College, our students, and our community. The following is an overview of our brand guidelines.
“Branding is the process of capturing a word or phrase in the mind of the consumer.”
-Jack Trout, author of Positioning
An organizational logo is the most visible and recognizable element of a successful brand image. It is the best way to get credit for the positive things we do, and to leave an impression in the minds of our constituents and potential students.
Consistent and correct usage of the Porterville College logo and brand are integral
to developing and maintaining a strong positive image and message about ourselves
that we can control. Its proper use in promotional and communication materials - such
as brochures, one-sheets, ad copy, internal and external correspondence, the internet,
social media, and direct marketing materials - is critical to building a strong and
easily identifiable brand for Porterville College. This also applies to the use of
the logo on any forms, packaging, mailings, promotional giveaways, and/or signs on
campus office and classroom buildings.
At first glance, a logo is simple and unassuming. But that logo, and the way we use
it, is very important to Porterville College. It represents our visual identity. It
is something that no other school or organization has. It should bring a great degree
of credibility, recognition, and value to everything it is attached to.
Unfortunately, an organizational identity is also a very fragile thing. If left unchecked,
it is easily compromised and potentially abused.
That is why these guidfelines are so important to the management and success of the Porterville College brand. They clearly define the standards and limits for the use of our organizational identity - our logo. If we are not careful about how our logo is used, we will lose it.
Therefore, any use of the logo of Porterville College that is not outlined in the
Brand Guidelines document or on this website is not an authorized use and is, as such,
strictly forbidden.
PC Brand Standards
The Porterville College Logo Usage guidelines apply to all Porterville College publications, websites, apparel and other merchandise. That includes flyers, posters and other marketing materials produced by and for the College.
If you choose to work with an outside vendor to produce any products, you must notify
the Director of Communications and Community Relations. Outside printers and designers
must also follow these guidelines when they produce work for the College.
If an outside design firm has any questions regarding these guidelines, they should
consult with the Director of Communications and Community Relations.
Click Here for a list of approved logos, fonts, and colors. (https://www.portervillecollege.edu/pc-news/Brand%20Standards%20Specs.pdf)
The full name of the College should be used on first reference: Porterville College (PC)
On second and subsequent reference, the shortened name may be used: PC
PC Campus Logo
The Porterville College Logo (seen below) is for general use in promotional communications and daily correspondence with students, potential students and the community.
The Porterville College Logo must always have a minimum space clearance, equal to 20 percent of the logo height, from other printed areas.
The minimum size to reproduce the logo in print is 0.5 inches long.
This logo may be placed anywhere in an application that allows for the adherance to proper size and clearance guidelines. The two-color version should be used unless the colors in the background are vibrant or distracting enough that the logo can not be seen. In such cases a black or white version may be used.
When resizing the logo, the aspect ratio must be maintained so that the proportions remain the same for the width to height relationship at any size. Squeezing, distorting, or stretching the logo in any way is forbidden.
Whenever possible the main logo consisting of the “PC” iconography and the full title “Porterville College” should be used.
The “text only” version of the logo is best used in official documents (forms, letterhead, correspondence, manuals, etc.), and should be used for most internal applications. It should ONLY be used on promotional communications or materials where the size is more condusive to the area available for logo placement.
The “Pirate” logo should only be used for sports applications.
PC Approved Campus Colors
Typography
PC Department / Division Logos
Division and department logos are created by PC Communications and Marketing as part of a system combining the campus logo with the name of the school or department. All departments and divisions utilize the same logo structure. This continues our effort to create a consistent and unified look for Porterville College, as we work on aligning our message, assets, and branding.
